Swarovski Optik is part of the Swarovski group of companies and has its headquarters in Absam, Tyrol. The Austrian company, founded in 1949, specialises in the development and production of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, telescopes, optronic instruments, rifle scopes, range finders and night sights are the preferred choice of demanding users the world over. The company's success is based on its innovative strength, the quality and inherent value of its products as well as their functional and aesthetic design. Appreciation of nature is an essential part of the corporate philosophy and is echoed in exemplary environmentally-compatible production and an enduring commitment to international nature conservation projects. Swarovski Optik is represented globally with an export share of 92% and 750 employees and in 2007 posted annual sales of around EUR 92,3 million.